Marcel's Green Soap was born from the idea of creating a cleaner world. We do this with sustainable washing, cleaning & care products for the light-green consumer. As a light-green consumer, until a few years ago you had little choice at the supermarket shelf: an affordable ‘grey’ product or an expensive but environmentally friendly ‘dark green’ alternative. Then grey and cheap anyway. The willingness to make greener choices was there, but without having to make too many concessions. That's where Marcel saw his opportunities. The range now consists of 80 products, in nine different categories. All plant-based, nice-smelling and delicious to use. And this is how we are conquering, or rather changing, the supermarket shelf step by step. Not to make as much profit as possible, but to increase our impact. Because the shelves have to be greener!