We're on a mission! With our soapies we want to make a sustainable lifestyle accessible and attractive to everyone. In 2025 we will continue our sustainable soap mission. These are our sustainability goals for 2025:
Refills
We've been saying it for a while now: refilling is the future! And in 2025, we will also focus our campaigns on the positive impact of using refill packaging. With our refills, you can save up to 79% plastic! You buy a bottle once and then refill it every time. It saves a lot of plastic, freight traffic and money, because a refill is cheaper than a new bottle.
Premium glass bottles
Have you seen our premium bottle on socials or in our soap shop? This hand soap bottle is made of glass and therefore extra sustainable in use and easy to refill. We love glass, because it can be recycled infinitely and is also 100% recyclable. In 2025 we will continue to develop alternative packaging for our other products.
Expand 0% line
In 2024, we introduced our 0% hand soap with the AllergyCertified quality mark: a skin-friendly hand soap without dyes, allergens and perfume. Without perfume?! Yes, we had to get used to it too, but thanks to our perfume-free hand soap, we rediscovered the smell of clean. Next year, we will expand our 0% line with even more perfume-free soapies, making skin-friendly home and care products accessible to everyone.
Microplastic-free living
Microplastics are created by the breakdown of plastic waste, but they are also often deliberately added to products to improve their functioning or structure, for example. These microplastics also end up in the environment. Since October 2023, there has been a ban on microplastics for certain products, and this ban will be expanded further in the coming years. For example, rinse-off beauty products may no longer contain microplastics from 2027, such as shampoo and shower gel. From 2028, this will also apply to cleaning agents and detergents. But why should we wait for that? All our soapies are 100% microplastic-free and we like to advertise that. In 2025, we will also encourage consumers to opt for a microplastic-free life 'now'.
Sustainable lifestyle
In 2025, we can no longer avoid making our lifestyle more sustainable. We want to show in a positive and accessible way that small adjustments in our daily routine can make a big difference for the planet. That is why we share practical tips on our social media, in our newsletters and on our website to help consumers make more sustainable choices. We already did that in 2024 and we will continue to do so! Are you following us yet?
| Subscribe to our newsletter |
Ecolabel
Our dishwasher tablets and capsules have the Ecolabel: the official European environmental quality mark for non-food products. And that tastes like more, because we actually want all our products to eventually carry that coveted label. But as with applying for a quality mark: it takes time. A lot of time. But we are patient and will do everything we can to get even more products Ecolabel-certified in 2025. To be continued …
Source: https://www.kvk.nl/duurzaamheid/verbod-op-microplastics-welke-regels-gelden-nu/
