During the finals of the fifth edition of the Coolest Dutch Brands Award, Marcel's Green Soap was selected as the 2021 winner by both the Professional Jury and the Public Jury. This places Marcel's Green Soap in an impressive lineup alongside previous winners Fairphone, VanMoof, De Vegetarische Slager, and Naturalis.
Marcel Belt, founder and namesake of Marcel's Green Soap: "It's a tremendous honor to be included on this list of impact brands. As Marcel's Green Soap, we're seen as a player leading the way in making the cleaning products and personal care industries more sustainable. We want to make the world greener and cleaner. This recognition within the Dutch market motivates us to further expand our efforts in the rest of Western Europe. Or as we say: there's no business like soap business!" The Coolest Dutch Brands jury report states: "Marcel lives the brand and demonstrates strong entrepreneurship. With this quintessential Dutch ambition, Marcel's Green Soap makes a difference."
About Coolest Dutch Brands
Coolest Dutch Brands is an annual competition that highlights sustainable and originally Dutch brands. Coolest Dutch Brands is an initiative of FONK media. Over the course of 2021, the editors of FONK magazine selected twelve Dutch brands that prioritize sustainability. "With courage and clever marketing, they successfully reach a broad audience and, from there, truly drive change."
