The Inspiring 40 list was announced today. Marcel's Green Soap is the highest-ranking organization, in sixth place. This survey of the most inspiring organizations was conducted for the 13th time, commissioned by consultancy Synergie. The survey of over 5,100 Dutch people shows that organizations with a social mission are the most inspiring.
Marcel's Green Soap scores particularly well on sustainability, environmental friendliness, and a clear vision. The brand's original and creative approach is also praised.
Marcel Belt, founder and namesake of Marcel's Green Soap: "It's a tremendous honor to rise from nothing to number 6 among the 40 most inspiring companies in the Netherlands and to be able to make an impact every day with sustainable soap. There's no business like soap business!"
About The Inspiring 40
Organizations and brands that perform well in the Inspirational 40 often demonstrate steep growth in subsequent years. In previous years, the study identified organizations like Triodos Bank, Tesla, and Tony's Chocolonely before they achieved market breakthroughs. The results of the Inspirational 40 can be found at www.inspirerende40.nl.
Annual Magazine 2022
Besides a fantastic spot in the "Inspiring 40," we also received a prominent spot in Synergie's new annual magazine. Founder Marcel Belt was interviewed about our mission and vision. View the full Synergie annual magazine here .